Category Archives: Online Marketing

Using Pinterest as a Self-Promo Tool

As Pinterest continues to gain followers (it currently has more than 25.3 million unique visitors), it’s become an increasingly valuable marketing tool for designers. The visual nature of the social media site also makes it an ideal platform for showcasing one’s creative capabilities. Interactive professionals, for instance, can post high-quality screenshots of their web, mobile […]

How to Turn Seasonal Shoppers into Year-round Customers

As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark of $122 billion for online retailers in 2018. While stores love to […]

The Argument for Marketing Automation and Related Martech

With out specialised instruments, it’s just about inconceivable for entrepreneurs to make sense of the client and prospect information obtainable to them. This is the reason most B2B organizations undertake advertising automation and associated applied sciences. Earlier than CRMs for instance, many corporations tracked leads and alternatives in spreadsheets. Model management, file bloat and person […]

8 Digital Hacks That Make Your Club Management Easy and Effective

Cloud Services The list would be incomplete if we did not address the issue of cloud services. If you have been observant, you will realize that data is steadily becoming bulk. The convention data storage platforms have proved to be incompetent to handle the needs of clubs. To circumvent this frustration, you are advised to […]

Digital Marketing Predictions for 2019 – AdEdge Online Marketing

Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect […]

Increasing sales prospects is main objective for marketing strategies

Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe […]

6 Benefits of Having a Google My Business Listing

With the days of phone books coming to an end, businesses are moving their local marketing efforts online—which is a good thing! Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach masses of potential customers that would otherwise have to drive by […]

Our Top 10 Most Popular Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you, we’ve put together our most […]

Content metrics you need to know

If you’re producing digital content for your website or social media, then you want to know whether it’s working or not! Here’s our run down of metrics that you should be keeping an eye on. Why do you need to know about digital marketing metrics? Unlike offline marketing such as adverts and flyers, digital marketing […]